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Saturday, October 10, 2026
KMB Blog

The Video Platform Offers The Community Authority to Decrease AI-Generated Videos in Their Feeds

TikTok is introducing a updated setting that enables them to lessen the volume of AI-created videos appearing in their timelines. This step comes as the platform revealed that it now features over 1 billion AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a full-scale launch. This development aligns with a rise in AI content, fueled by recent video-generation tools.

AI Proliferation Online

Studies have shown that nearly a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this material is classified as “AI slop”, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.

Based on user feedback that a lot of users like content made with AI tools, from computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, depending on their own likes,” commented a spokesperson.

Volume and Proportions

The platform disclosed that there are presently 1.3bn videos on its app tagged as made with AI. In total, in excess of 100 million videos are added to the platform each day, making AI-generated material a relatively small portion of its complete catalog.

User Control Features

Members will be capable of limit or boost the volume of artificial media they watch by using the topic control feature in the application and choosing the AI content topic. Further subjects that currently be modified under the filter encompass current affairs, clothing, beauty, and dance.

AI Disclosure Rules

TikTok’s policies mandate content makers to label lifelike AI-made content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.

In addition, the app will now apply an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to help prevent users from trying to evade the disclosure requirement.

Responsible AI Funding

The company is also establishing a $2m awareness program for specialists and groups to produce educational content about using AI responsibly. This project will benefit educational bodies specializing in educating coding and technology.

Moderation Strategy

The video-sharing app has supported its moderation strategy, during debate over intentions to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to cut 439 jobs in its content moderation team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.

A senior executive explained that people-led review would continue to be important, but automated tools can shield workers by eliminating the most harmful content before it gets reviewed by people. The platform reported a significant reduction in disturbing and violent content handled by human moderators over the previous year due to intervention by its machine learning processes.

It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”
About the author

Carl Williams

A tech journalist and analyst with over a decade of experience in covering emerging technologies and their impact on business and society.

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