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Saturday, October 10, 2026
KMB Blog

Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking achievements in F1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a stake in the region of 5%.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Breakdown

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on this. The management structure of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Increase

This arrangement signifies a substantial rise in value of Mercedes F1 since Ineos Group acquired its share for £208m in 2022.

This surge reflects the growth in market values of Formula 1 outfits recently due to the growing popularity of Formula 1 globally.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports film ever released.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

About the author

Carl Williams

A tech journalist and analyst with over a decade of experience in covering emerging technologies and their impact on business and society.

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